ASEAN Business Advisory Council (ABAC) 2024

Established by the ASEAN Heads of State and Government (HOSGs) at the 7th ASEAN Summit in November 2001 in Bandar Seri Begawan, Brunei Darussalam.

The ASEAN Business Advisory Council (ASEAN-BAC) was established by the ASEAN Heads of State and Government (HOSGs) at the 7th ASEAN Summit in November 2001 in Bandar Seri Begawan, Brunei Darussalam. Launched in April 2003, ASEAN-BAC was set up with the mandate to provide private sector feedback and guidance to boost ASEAN’s efforts towards economic integration.

Aside from providing private sector feedback on the implementation of ASEAN economic cooperation, the Council also identifies priority areas for consideration of the ASEAN Leaders. Accordingly, ASEAN-BAC’s activities are primarily focused on reviewing and identifying issues to facilitate and promote economic cooperation and integration and undertaking programs and projects in support of the AEC Strategic Blueprint 2025.

Our Vision

Being the APEX private sector body of ASEAN

Our Mission

Take the lead
in coordinating inputs from established business councils and entities in their interactions with various ASEAN sectoral groups
the collective resources of the private sector

a more inclusive and consultative process involving the private sector
Assist relevant ASEAN bodies
to institutionalise within each body a consultative process with lead private sector entities
private sector groups to initiate

ASEAN Business Advisory Council (ASEAN BAC) Brunei Darussalam is part of the larger ASEAN BAC, which comprises high-level CEOs of companies from each ASEAN member country. Each member country is represented by three members, with one representing the interests of small and medium-sized enterprises (SMEs). These members are appointed by their respective governments to provide private sector input and feedback to ASEAN governments, helping to drive economic growth, entrepreneurship, and innovation in the region.

Government focal points, at the Ministerial level, have been assigned to assist ASEAN BAC in fulfilling its mandate. These focal points work closely with ASEAN BAC members to ensure alignment and cooperation between the public and private sectors.

In carrying out its objectives, ASEAN BAC holds regular meetings across ASEAN countries and engages in various ASEAN-level forums to meet with government and private sector representatives. This engagement ensures that all stakeholders have a full understanding, acceptance, and ownership of the ASEAN integration process, fostering collaboration and partnership between the public and private sectors.

Council Member's Profile

Haslina Haji Mohd Taib

Chair of ASEAN BAC Brunei
CEO of Dynamik Technologies 

Hj Musa Hj Adnin

Brunei Council Member
Managing Director of Adinin Group of Companies

Muhamad Sabirin Othman

Brunei Council Member
General Manager of PDS Abattoir

Theme of 2021: Brunei Chairmanship Year

Recover. Stronger. Together. Sama Sama

This theme underscores the importance of unity and collaboration in overcoming challenges and driving economic recovery in the post-pandemic era. ASEAN BAC Brunei is committed to supporting Brunei's chairmanship and working towards a stronger, more resilient ASEAN community.

ASEAN has always emphasized on being One Community for the last 50 years

We Care, We Prepare, We Prosper Sama-Sama.

Sama-Sama we thread together towards One Vision, One Identity, One Community.

We are indeed the ASEAN Legacy